How Peppes Pizza increased conversions with 55% by combining 5 key elements in one single campaign

How Peppes Pizza increased conversions with 55% by combining 5 key elements in one single campaign
September 16, 2022
Henrik Folkestad

Peppes pizza is the largest pizza restaurant chain in Scandinavia. “Post covid we have seen a dip in overall customer engagement, and realised a bigger need for digitalisation to improve KPI’s”, says their Head of Digital, Henrik Haug. 

"SMOC.AI has showed a new and better way to run online campaigns. We saw that there were many opportunities and and a huge potential, in combination with our strategy".

 

Peppes started using SMOC´s engagement platform to increase existing customer engagement levels in their digital channels.

 

5 key elements they included:

 

Rewards: Based on recent research 80% expect to get a reward for their attention. Peppes motivated their audience with a reward of 20% discount on their next purchase order. 

 

Conversion: In the same customer journey, Peppes promoted direct purchase after claiming the customer's reward. 

 

Referral: In addition they added a referral element to leverage their best customers to convert new customers. 

 

Brand awareness: While having their customers attention for up to 60 seconds, they included content to build awareness around new offerings in their portfolio.

 

Data collection: In the same campaign they asked their audience for vital information to shape their marketing strategy and communication for future campaigns. 

 

The results was a 55% increase in conversions, from not using personalised conversations to using SMOC.AI.

 

You are now probably asking yourself, how can you include all these elements in one single campaign? The answer is personalised digital conversations through the SMOC platform. 

 

Want to see how it looks? Click here (Norwegian)