Referral Conversations: The Key to Turning Customers into Advocates

Referrals and recommendations are the most powerful forms of advertising, with nine out of ten people recommending a product for mutual rewards. SMOC referral conversations are an effective way for businesses to tap into this power and turn their existing customers into their best sales team.

Referral Conversations: The Key to Turning Customers into Advocates
September 01, 2020
Elisabeth Falch Slinning

How do you convince people to recommend your product? According to SMOC research, 9 out of 10 people would do it for mutual rewards. SMOC referral conversations incentivize your existing customers to refer your products and services, allowing them to become your best sales team. And with rewards only earned after a successful conversion, you can invest your marketing budget in your users and watch your sales soar.

This is how it works:

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SMOC referral conversations consist of three key elements: a referral offer, a welcome offer, and an endless positive loop.

The referral offer is the incentive given to customers for recommending the product or service to a friend. For example, a customer may receive a gift card or a week of climate positivity from SMOC.

The welcome offer is what the friend receives if they become a customer. This could be a gift card or a month of climate positivity from SMOC.

The endless positive loop is what sets SMOC referral conversations apart from other marketing tactics. New customers can continue to earn more rewards if they refer their own friends and family, creating a cycle of positive referrals.

By leveraging the power of referrals, businesses can tap into the trust and loyalty that customers have for their friends and family.

 

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By investing in SMOC referral conversations, businesses can increase sales and improve customer loyalty in a cost-effective way. With SMOC referral conversations, companies can motivate and incentivize their existing customers to refer their products and services to friends and family.

So, if you're looking to boost your sales and improve customer loyalty, consider trying SMOC referral conversations today. With just a few simple steps, you can turn your existing customers into your best sales team and watch your business grow!

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