How your existing customers can become your best sales team!

84 % of people trust recommendations from people they know, and a person is 4x more likely to buy a product if it was recommended by a friend. This makes referrals and recommendations the most powerful form of advertising!

How your existing customers can become your best sales team!
September 01, 2020
Elisabeth Falch Slinning

How do you get people to recommend your product? SMOC research shows that 9 out of 10 people would recommend a product for mutual rewards.

Screenshot 2020-09-01 at 12.19.39With the SMOC referral conversations you motivate and incentivize your existing users to recommend your products and services.

In this way, your current customers can become your best sales team!

Smoc ai_coin_256The reward for recommending is only earned when the
friend converts on the offer. So start diverting your marketing budget towards your users instead of throwing it all to a few tech companies!


This is how it works:

Screenshot 2020-09-01 at 11.57.18

Set up a referral conversation. It consist of:

  1. A referral offer: i.e you want to give your customers 1 week of climate positivity or a gift card if they recommend your product to a friend and the friend becomes your customer.

  2. The welcome offer: This is what the friend receives if they become a customer - i.e you want to give them 1 month of climate positivity if they become your customer or a gift card. 

  3. Endless positive loop: Your new customer can also continue to earn more climate positive weeks or increase their gift card amount if they start referring their friends. 


    share with friends

    Given that a person is more likely to buy when recommended by a friend, we are sure it will be a well spent investment! Learn also how rewarded conversational marketing can triple your sales


Get started with SMOC


Source: Nielsen & Referralrock