SMOC.AI and Evolve: Elevating Conversational Marketing for Real Estate

The Norwegian flexible office space provider, Evolve, is dedicated to providing their clients with the best customer experience while keeping up with the ever-changing commercial real estate market.

SMOC.AI and Evolve: Elevating Conversational Marketing for Real Estate
March 25, 2022
Jógvan Brimheim Gunnarsson

Recently, SMOC.AI was chosen as their partner in conversational marketing and onboarding. This partnership aims to increase conversion rates and provide Evolve with high-quality sales qualified leads from their digital channels. SMOC.AI is proud to be working with a forward-thinking company like Evolve.

"We plan to open five new locations before the summer of 2022," says Aziz Chear, Head of Sales and Marketing. "Our focus is on improving the quality of our locations while also enhancing the customer experience."

Due to the Covid-19 pandemic, the commercial real estate market has shifted towards greater flexibility for customers with options to scale or descale quickly. Moreover, customer buying behavior has changed as people and businesses now expect more digitized and personalized experiences while searching for the perfect office space. To meet these changing demands, Evolve has included exploring marketing software in their strategy to enhance scalability and growth.

"As our team expands, we have implemented new software that facilitates scaling," states Aziz Chear.

Evolve's partnership with SMOC.AI has provided them with access to conversational marketing as a new way of interacting with customers. With conversational marketing, Evolve expects to get more engaged customers, reduce churn at their locations, and increase conversions.

"Our customers have shown interest in our offerings, but grabbing their attention and starting conversations on our website has been a challenge. With SMOC.AI implemented on our website, it takes only 60 seconds to communicate everything our customers need to know," explains Aziz Chear. "By using conversational marketing to match specific products and price points to our customers' varying needs and preferences, we expect to see an increase in engagement and conversions.

SMOC.AI's conversational marketing platform allows Evolve to create personalized customer journeys, increasing conversions, engagement, and reducing churn in their existing marketing channels. Conversational-based landing pages have shown to be 3-4 times more effective at converting than traditional static landing pages. Evolve is excited to leverage this landing page format to generate better sales qualified leads with SMOC.AI.

6127e57ace853865709d3211_Fremhevet bilde lokasjonImage from one of Evolve's many locations. Photo by Evolve.