Together, the target is to increase conversions rates and provide Evolve with higher quality sales qualified leads, from their digital channels. SMOC.AI is very proud to have such a proactive and forward thinking company as a client.
“We will continue to be the biggest player on flexible office spaces in Norway and are planning to open 5 new locations before the summer of 2022” states Aziz Chear, Head of Sales and Marketing. “We have a big focus on increasing quality in our locations, while simultaneously increasing the customer experience”.
Digitalization and personalization
The commercial real estate business has shifted over the last couple of years. Especially due to the Covid-19 pandemic, shifting the market towards greater flexibility for the customers with the options to scale or descale quickly. Customer buying behavior has also changed, with people and businesses expecting more digitized and personalized experiences, while looking for the perfect office space. Evolve has made meeting these expectations part of their strategy, by exploring marketing software for more scalability and growth.
“The team gets bigger with new employees, in parallel with new software that facilitates scaling”.
The partnership with SMOC.AI provides Evolve access to a brand new way of interacting with customers - through conversational marketing. In addition to increasing conversions, Evolve also expects to get more engaged customers, and with that reduce churn at their locations.
“We have previously experienced that our customers are curious about our offering, but it's been hard to grab their attention and get the conversation going on our website. Now, with SMOC implemented on our website, it takes us only 60 seconds to communicate everything they need to know, by using conversational marketing to match specific products and price points to our customers' varying needs and preferences”.
Conversational based landing pages have shown to be 3-4x more effective at converting, than traditional static landing pages. SMOC.AI’s conversational marketing platform, lets Evolve leverage this landing page format for all it’s worth. By using conversational marketing, they create personalized customer journeys that increase conversions, build engagement and reduce churn, in their existing marketing channels.
“We are looking forward to getting better sales qualified leads with SMOC.AI!”.
Image from one of Evolve's many locations. Photo by Evolve.