Let's imagine that users' attention to ads was rewarded through SMOC's partners, this is the value users would receive.
Globally, yearly digital ad spending in 2019 is 333 billion dollars. If you divide that number with the number of 4.4 billion users, we spend an average of 76 USD yearly per online person.
If we use the same calculation on only the Nordic countries (Sweden, Denmark, Finland, Norway, Iceland) where the SMOC team comes from the estimate is 269 USD yearly per online person.
| Population 2019 | Internet Penetration | Population online | Total ad spend |
Average ad spend
|
|
| Sweden | 10.2M | 95% | 9.6M | $2.5B | $258 |
| Norway | 5.4M | 95% | 5.1M | $1.9B | $381 |
| Denmark | 5.8M | 95% | 5.5M | $1.4B | $256 |
| Finland | 5.5M | 95% | 5.3M | $1.0B | $194 |
| Iceland | 362.9K | 95% | 344.7K | $74.0M | $215 |
| Nordic Countries | 27.2M | 25.8M | $6.9B | $269 |
So what is this ad spend worth in terms of rewards for peoples attention through our partners?
More than 1 week of city center parking in the Nordic cities
More than 4 months of mobile data use in mobile broadband crazy Nordics
More than one round trip to Paris from any Nordic city
Make 4 people climate positive for a year
Reflect on this for a moment. What is really happening here?
Instead of just spending money for the advertiser, the ad spend is transformed to reward the customer and makes the user extra positive in the relation to the brand.
Research shows that this kind of rewarded ad doubles the positive experience the customer has with the ad. For the partner, our research shows that more than 7/10 customers want this kind of reward from them. In the SMOC ecosystem, both the end user, advertiser and the partnering publisher wins.
So what are you waiting for - start advertising and partnering with us. Your customers will love you!
World ad spending - https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/
World internet users - https://wearesocial.com/blog/2019/01/digital-2019-global-internet-use-accelerates
Digital advertising in the Nordics - https://www.statista.com
Photo credit: Robert Anasch/Unsplash