Boost Conversions: Enhance Conversational Marketing with Rewards
Companies across industries are already experiencing the benefits of conversational marketing tools like website chatbots. With conversion rates 2x to 10x higher than conventional digital ad campaigns, it's clear that conversational marketing is making a significant impact.
The Power of Personalization
Conversational marketing's success lies in its personal touch. Unlike traditional digital display campaigns, it engages users in real-time, responding to their needs instantly. Think of the chatbot that greets you with a helpful question as soon as you arrive on a website. The more personalized and engaging the conversation, the higher the conversion rate. Modern chatbots are continuously improving, providing quality answers and driving more sales.
Unlocking Creative Possibilities
Conversational marketing offers more than just basic chatbots. At SMOC.AI, we provide multiple conversation types, survey elements, and campaigns that inspire various actions, from visiting websites to making purchases or referring friends. These capabilities allow for exceptionally creative and engaging campaigns that capture users' attention and significantly increase conversion rates.
Introducing Rewards for Maximum Impact
SMOC.AI takes conversational marketing to new heights by incorporating rewards. Imagine receiving a text message from your preferred airline offering 100 air miles in exchange for answering three questions. Similarly, websites can offer rewards such as mobile data, parking minutes, or climate-positive credits to entice users to answer brand-related questions. By adding rewards, conversion rates are further enhanced, encouraging users to take desired actions.
Proof of Success: SMOC-powered Surveys
SMOC-powered surveys achieve conversion rates comparable to or higher than focus groups that reward participation with gift cards. Our unique approach guides users through answering questions, and by rewarding them at each step, we motivate them to complete the entire questionnaire. It's like magic!
Incorporating conversational marketing and rewards presents a compelling opportunity to boost conversions and achieve remarkable results. By engaging users personally, embracing creativity, and offering incentives, businesses can transform their conversational marketing campaigns into conversion powerhouses.
And what about throwing in a few rewards too?
This is where SMOC.AI really comes into its own. Imagine your name is John and you receive a text message from the airline you normally fly with. The message reads: “Hi John. Thank you for flying with us last month. If you can spare 3 minutes to answer 3 questions, we’d like to offer you 100 air miles in return. Just follow this link whenever you’re ready. Thanks!”
That’s just one example, of course. Another would be visiting a website and being offered a range of potential rewards – such as mobile data, parking minutes and climate-positive credits – to answer a few questions about certain brands.
You get the gist – and no doubt recognise exactly why adding rewards to your conversational marketing campaign significantly increases conversion rates.
In closing – the proof is in the pudding
So perhaps it’s little wonder that SMOC-powered surveys achieve conversion rates that are similar to or higher than focus groups that reward participation with gift cards. We have developed a unique way of guiding users to answer questions. And by rewarding them for their valuable attention at every step of the way, we usually succeed in motivating them to complete the whole set of questions. It’s just like magic!
See also:
Part 1 - Conversational Marketing: Fueling Online Revenue Growth
Part 2 - Boost Conversions: Enhance Conversational Marketing with Rewards
Part 3 - Conversational Rewards: Triple Sales Potential
Part 4 - Artificial Intelligence in Conversational Marketing: Unlocking Success